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Challenge
Bolsa25 is an education platform offering structured English learning programs, which means the website had to serve multiple user types at once. Beginners, professionals, and exam-focused students.
The challenge was to translate a dense educational offering into a clear, simple, and trustworthy digital experience.
At the same time, the platform needed to communicate credibility while guiding users toward action without overwhelming them with information.
The core goal was to make a multi-layered academic system feel easy to understand in seconds.
Approach
The design was built around one principle: clarity over complexity.
I structured the site to progressively guide users from understanding the value proposition to exploring courses, and finally to taking action.
Information was broken down into digestible sections, using hierarchy and spacing to simplify a heavy content structure.
I also focused on reinforcing trust through structured layouts, testimonials, and clear course breakdowns that reduce decision friction.
The result is a system that feels organized, intentional, and easy to navigate despite its depth.
Projects
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